To provide effective information for consumption of travelers for safe, flawless and fast travels to and from African destinations and within Africa.
To mobilize and launch necessary support for successful takeoff of sustainable development of the travel industry and tourism in Africa.
To serve as free and available travel adviser to any intending traveler to and out of Africa at the tip of their fingers.
To inform African travelers, tourists and investors of opportunities that exist in the global travel market at best value for money.
To highlight the potential of travels and their associated impacts on tourism, businesses etc as the obvious driver of economic development in Africa.
To make travel in and out of African destinations attractive, flawless, safe and easy.
To avail travelers, operators, investors of critical information and means beneficial to taking right decisions towards travels.
To promote leisure travels in Africa within and outside country borders for development of tourism and well being of citizens.
To use travels to diversify economic development of African countries.
To harness the hitherto untapped potential of tourism in Africa.
